Contact

Insights as a Service episode:

12. Get your pricing right with Ron Wood

12. Get your pricing right with Ron Wood

Introduction

Pricing and marketing are joined at the hip. Ron Wood runs Pricing Insight which, as the name suggests, helps some of Australia and NZ’s largest companies define and implements pricing strategies. In this episode he talks with Brendan about the mistakes to avoid, the process to follow in order to set value based pricing, and how to align marketing efforts with your pricing strategy.

Timestamps:

  • 0:00 Episode intro
  • 0:50 Who is pricing expert, Ron Wood?
  • 6:00 Common pricing mistakes for MSPs
  • 10:40 Customers are not looking for the lowest price
  • 13:30 The problem of cost + during inflation
  • 21:00 Short term profits vs long term profits
  • 27:20 Understand who you’re selling to
  • 31:00 Market research to understand the pain points and value
  • 40:20 Scaling pricing with your brand
  • 44:10 Educating customers to create value
  • 48:35 Your value vs a competitor’s value
  • 57:00 Pricing success for MSPs

Recent Posts

3CX Small Business – Multi-Tenant

For small businesses, 3CX SMB is the smart choice – a fully-managed, cost-effective PBX that covers all the essentials like voicemail, call queues, and digital receptionists. Perfect for teams of up to 10 users who don’t need advanced features or deep integrations.

Read More »

Lightwire Threat Feed Service

Under our new Lightwire Threat Feed Service (LTFS), we’ve kicked off by adding two key services from the National Cyber Security Centre (NCSC); Malware Free Networks (MFN) and the Phishing Disruption Service (PDS).

Read More »

Pulse Detect – Public Port Scanning

Pulse Detect provides clear visibility into publicly available vulnerability data associated with your infrastructure — including open ports and known Common Vulnerabilities and Exposures (CVEs) linked to your public IPs. This is the same type of information cyber adversaries actively seek out.

Read More »

Sign up for our Newsletter

Join over 2000+ customers who stay up to date with resources, articles, and sometimes controversial industry insights.