Build your competitive moat with Lightwire's

Wholesale Partner Program

Keep competition at bay, make your clients stickier, and drive recurring revenue with Lightwire’s wholesale partner program.

Fill the gaps in your service portfolio with wholesale voice and internet services.

Why Partner?

Big telco is going after managed services and they’ve got a way in…

But you can secure your clients by partnering the right telco (hint: it’s us)

Plus, you’ll gain a new recurring revenue stream that captures a greater share of your clients’ wallets and as a result makes clients’ stickier.

You'll create space for your offering

You'll create space for your offering

Sell more of the stuff you care about. Enable your clients to come out with a winning solution that allows them to gain greater efficiencies and future proof their ICT on a cost neutral basis through achieving savings in the voice and data space.

You own the relationship

You own the relationship

You know your clients best. It only makes sense that you handle client contact, billing, and tier 1 support. We never reach out to your clients and remain purely focused on you.

You set the rates

You set the rates

You buy services from us at a fixed rate, but you’re free to resell these services at whatever rate you deem fit, and for this reason we don’t publish our rates publicly.

You guide our roadmap

You guide our roadmap

Partners like you directly influence our product roadmap and strategy. Regular feedback sessions and advisory boards ensure we are aligned to your success.

You get to be flexible

You get to be flexible

You get access to Lightwire’s services and bring us into the deals that you think we're suitable for. We don't lock you into exclusivity.

Your wins are our wins

Your wins are our wins

We're committed to make you succeed. If you're not doing well, we won't be either - by tying ourselves to your success, you can be guaranteed that we'll act in your best interest.

You'll create space for your offering

Sell more of the stuff you care about. Enable your clients to come out with a winning solution that allows them to gain greater efficiencies and future proof their ICT on a cost neutral basis through achieving savings in the voice and data space.

You own the relationship

You know your clients best. It only makes sense that you handle client contact, billing, and tier 1 support. We never reach out to your clients and remain purely focused on you.

You set the rates

You buy services from us at a fixed rate, but you’re free to resell these services at whatever rate you deem fit, and for this reason we don’t publish our rates publicly.

You guide our roadmap

Partners like you directly influence our product roadmap and strategy. Regular feedback sessions and advisory boards ensure we are aligned to your success.

You get to be flexible

You get access to Lightwire’s services and bring us into the deals that you think we’re suitable for. We don’t lock you into exclusivity.

Your wins are our wins

We’re committed to make you succeed. If you’re not doing well, we won’t be either – by tying ourselves to your success, you can be guaranteed that we’ll act in your best interest.

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MSPs have gone before you

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The Instillery works with Lightwire Business because its people act as an extension of our own business. From sales, to pre-sale design, support and provisioning, they are easy to get in touch with and always proactively looking to help. Their focus on customer led development helps us gain valuable service insights and has enabled us to streamline service qualification, delivery and support.

I've partnered with Lightwire Business for the past two years and am continually impressed by their prioritising of service excellence as a vital cornerstone of their organisation. Their focus on tailored client outcomes ensures that the communications tools a company is provided, aligns with the customer business goals to deliver a seamless experience.

The partnership with Lightwire has been game-changer that enables digital transformation for New Zealand organisations by securily connecting users, devices, and applications, anywhere and everywhere – making the internet the new secure corporate network.

We went with Lightwire because they allow us to stay in control of the Microsoft tenancy. Their configuration guide made it super easy to set up the Teams environment to work with their SIP Trunks.

The call quality is clear and crisp, and the Lightwire team has been incredibly helpful, so we’re a very happy partner!

I just wanted to say a huge thank to you and your staff. Every experience my team and I have had with Lightwire has been overwhelmingly positive. I had comments from a staff member again today saying how efficient and knowledgeable the Lightwire support staff are.

So thanks from all the team at Unit Networks, your team makes light work of what can sometimes be very challenging situations.

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WE WANT YOUR BUSINESS TO GROW

It’s a mutually beneficial relationship, but it’s so much more than that. Hear what Steph has to say about becoming a partner with Lightwire Business.

More reasons MSPs become wholesale partners

Profitability

Profitability

Bring in a steady stream of recurring profit from telco services and add additional value to your end-users via extra services like training sessions, physical phone management, call flow designs, and much more.

Limit churn

Limit churn

You’re looking for a way to keep your customers sticky, and we have the product set that will ensure your eco system is tight and your clients have a fantastic experience.

Greater share of wallet

Greater share of wallet

You’re able to capture more of your client spend, which helps you become their defacto partner for everything IT, ensuring higher profitability and further limiting customer churn.

Extension of your team

Extension of your team

You know that you get the best out of your team by working with the best people, tools, and partners. Lightwire’s team supports your team to do their best work from pre-sales to post-sale implementation.

Brand

BRAND

Your brand is your business. Every Lightwire team member and process is aligned to make you look good to your end-users. The result? A NPS score of 47 with more than half of Lightwire partners rating us a 10/10.

KEEP COMPETITION AT BAY

Keeping competition at bay

MSPs not only need to worry about competing managed and technology service providers, but also telcos with deep pockets that are increasingly encroaching into the MSP space. Fill the gaps in your service portfolio with internet and voice.

RESOURCES TO HELP MSPs WIN

RESOURCES TO HELP MSPs WIN

Get access to the complete resource library that’s crafted by our experts to help MSPs just like you to get ahead. From ready-to-go marketing assets to technical how-to guides and playbooks - our knowledge and know-how is at your disposal.

Profitability

Bring in a steady stream of recurring profit from telco services and add additional value to your end-users via extra services like training sessions, physical phone management, call flow designs, and much more.

Limit Churn

You’re looking for a way to keep your customers sticky, and we have the product set that will ensure your eco system is tight and your clients have a fantastic experience.

Greater share of wallet

You’re able to capture more of your client spend, which helps you become their defacto partner for everything IT, ensuring higher profitability and further limiting customer churn.

Brand

Your brand is your business. Every Lightwire team member and process is aligned to make you look good to your end-users. The result? A NPS score of 47 with more than half of Lightwire partners rating us a 10/10.

Extension of your team

You know that you get the best out of your team by working with the best people, tools, and partners. Lightwire’s team supports your team to do their best work from pre-sales to post-sale implementation.

Keeping competition at bay

MSPs not only need to worry about competing managed and technology service providers, but also telcos with deep pockets that are increasingly encroaching into the MSP space. Fill the gaps in your service portfolio with internet and voice.

The wholesale partner program isn't for everyone

The partner program is not going to be a fit if…

Setting you up for success

At Lightwire we’re all about enabling our partners and to do that we’ve got rigorous wholesale partner program that sets you up for success with;

Your partner journey

You can only be an effective partner if you have the support, resources, and tools needed to succeed. The Lightwire partner program has a rigorous onboarding process that will equip you, train you, and set you up for success.

The onboarding process establishes a strong foundation for a mutual beneficial partnership. Below is the year in a snapshot

Stage 1:

Orientation

Introductions and creating a business plan aligned to your target market

Initial sales and technical training tailored to your needs and requirements such as product knowledge, sales techniques, and technical training.

Stage 2:

Development

Get your sales team trained, excited and selling.

This includes executing demand-generation campaigns and aligning operations to ensure early wins.

Stage 3:

Growth

At this stage, the focus is on growing your sales pipeline through joint selling.

Your team will be confident in their ability to sell Lightwire products and services effectively.

Stage 4:

Value & Advocacy

The first QBR is coming up.

By this time we’ve co-created marketing campaigns, and advanced training sessions are planned to help your staff become subject matter experts.

Stage 5:

Celebrate

Wow did a year go by that quickly?

We review the partnership’s progress against the goals and celebrate the milestones

What's not partnering costing you?

Start building your moat

Consider the amount of acquisitions happening in the MSP and telco space and how the market is converging. Doing nothing is going to cost you clients.

It’s time you start building your moat with voice and internet services that create room in your clients’ budgets to lift sales and lock them in with the help of a telco that won’t go after them.

Kick off your Wholesale journey

Fill out the form below to take the first step to become a Lightwire Wholesale Partner and your new Lightwire Account Manager will reach out to you within 1 business day.

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