Insights as a Service episode:

4. Why industry awards don’t matter

4. Why industry awards don’t matter

A $300 million merger that will make Telstra “sh*t bricks”, how not to do comparison pages, and we talk about why industry awards aren’t worth the hassle.


  • 0:00 Today in Insights as a Service
  • 1:00 How not to make a comparison page
  • 6:26 Deloitte and KPMG AU going remote
  • 9:23 Mergers in tech and telco
  • 14:25 How Australia’s internet stacks up
  • 17:20 Aussie Broadband acquisition OTW
  • 19:05 Hyperfibre Tail Extensions
  • 23:14 Do industry awards matter?

How not to make a comparison page

I’ll kick off with something I saw from your show a couple of weeks ago and I’m just looking at the date. No, it can’t see the day, but it’s certainly a couple of weeks ago, but still very, very interesting.

For context, I might actually read out what Philip Britt from Aussie Broadband said on LinkedIn. Absolutely targeted at Telstra. So if you’ll allow me. There it goes. You know you’ve made it when the 400 pound Telstra gorilla feels the need to create a comparison page. Shame, some of that data isn’t correct. Phillip tagged the CEO of Telstra. You might want to get your team to use current Netflix stats, and whilst they’re updating, perhaps add your Google product review ratio of 1.7 stars versus our 4.5!

Interestingly, they don’t compare any other providers. We’ll take that compliment. Perhaps consider adding how much more expensive your plans are to, but we’re going to send you a legal letter like you do to us all the time, but figured this would be more efficient and cheaper.

Update: as of 10 December the comparison page has been taken down. You can see the original LinkedIn message here.

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